AI in customer-facing telecoms operator services: case studies and analysis
07 September 2018 | Research
Strategy report | PPTX and PDF (20 slides) | Fixed Broadband Services| Mobile Services| Video, Gaming and Entertainment
This report analyses the role of artificial intelligence (AI)/machine learning (ML) in telecoms operators’ consumer-facing apps and services worldwide. It is based on a selection of case studies that offer a comparison between the different approaches taken by leading operators.
This report answers the following questions.
- What are the consumer-facing AI-related activities of leading telecoms operators worldwide?
- Why are operators implementing AI-related services and consumer touchpoints?
- What are the different approaches taken by operators to selling smart devices, building ecosystems and providing support for a range of services?
- How are operators attempting to differentiate from global technology players such as Google in their use of AI apps and services?
The following companies are featured in case studies.
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Authors
Stephen Sale
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