The telecoms market in Central and Eastern Europe will return to real growth by 2030

Total retail revenue in Central and Eastern Europe (CEE) will grow between 2025 and 2030 in both nominal and real terms. Nominal retail revenue will increase by 8.1% between 2025 and 2030, reaching EUR42 billion. In real terms, this translates to growth of 1.3%.

This is an improvement over the previous period. While revenue grew in nominal terms by 15% between 2020 and 2025, high inflation means that this represented a decline of 5% in real terms.

The strong performance expected will be due to lower inflation over the forecast period, a higher share of contract customers and further take-up of fibre plans.

For an overview of the factors influencing revenue across CEE, see Analysys Mason’s Central and Eastern Europe telecoms market: trends and forecasts 2025–2030.