How US mobile operators are growing ARPU with unlimited data plans

22 January 2024 | Research

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Verizon and T-Mobile have recently launched new pricing strategies for their unlimited data plans, with early indications of success in generating ARPU growth. Tom Rebbeck, expert in consumer services, and Stephen Day, expert in regional markets, discuss the details of these new plans and explain how operators around the world can learn from them.

Learn more in the associated article.

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