How US mobile operators are growing ARPU with unlimited data plans
Verizon and T-Mobile have recently launched new pricing strategies for their unlimited data plans, with early indications of success in generating ARPU growth. Tom Rebbeck, expert in consumer services, and Stephen Day, expert in regional markets, discuss the details of these new plans and explain how operators around the world can learn from them.
Learn more in the associated article.
Tom Rebbeck
Partner, expert in TMT consumer and business services
Stephen Day
AnalystRelated items
30 January 2026
Research and Insights
Article
The UK leads the way in fixed broadband ASPU growth, while Spain and Portugal suffer declines
21 January 2026
Research and Insights
Article
Memory chip shortages worldwide will present mobile operators with difficult choices in 2026
20 January 2026
Research and Insights
Survey report
Handsets: lifetimes, purchase channels and vendors: consumer survey