How US mobile operators are growing ARPU with unlimited data plans

22 January 2024 | Research and Insights | European Country Reports | Mobile Services | European Quarterly Metrics | Global Telecoms Data and Financial KPIs | European Core Forecasts | North America Metrics and Forecasts

Verizon and T-Mobile have recently launched new pricing strategies for their unlimited data plans, with early indications of success in generating ARPU growth. Tom Rebbeck, expert in consumer services, and Stephen Day, expert in regional markets, discuss the details of these new plans and explain how operators around the world can learn from them.

Learn more in the associated article.

Hear from:

Tom Rebbeck

Partner, expert in TMT consumer and business services

Stephen Day

Analyst

Related items

01 April 2026 Research and Insights

Article

Singtel’s new 5G+ experience‑based plans show a new way to boost spend among premium customers
20 March 2026 Research and Insights

Forecast report

Poland: telecoms market forecasts 2025–2030
20 March 2026 Research and Insights

Forecast report

Czech Republic: telecoms market forecasts 2025–2030


We use cookies to improve your experience

We use cookies to improve the functionality and performance of this site. Please click 'Accept' to continue browsing the site. Learn about our use of cookies in our Privacy Policy.