Analysys Mason's SMB Barometer 2022
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The small and medium-sized business (SMB) IT industry is affected by challenges such as geopolitical uncertainties, economic headwinds, such as inflation, supply-chain problems and the new Covid-19 variants.
These factors influence how SMBs feel about their IT-related requirements, business prospects and market conditions.
Temperature check of the SMB market
Analysys Mason's SMB Barometer is based on an annual survey of SMBs and provides a score that captures the current mindset of SMBs.
The mindset score is categorised according to one of four scenarios, each of which have different implications for vendors.
- Contraction (score 0 to 49). Vendors should hedge their risk, optimise their business cost, and identify more resilient segments.
- Strategic re-alignment (score 50 to 64). Vendors should protect their market share and focus on client retention.
- Business as usual (score 65 to 79). Vendors should focus on expanding their business and identify new opportunities.
- Peak consumption (score 80 to 100). Vendors should invest in new products and features, explore new concepts and fund innovations.
Key asset in our SMB porfolio
Along with the SMB Technology Forecaster, the Analysys Mason SMB Barometer is a key asset in our SMB portfolio. Download the report to learn more about the mindset of SMBs and the implications for IT vendors.
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