SMB IT spending: latest insights from the SMB Technology Forecaster
This report provides the latest insights into small and medium-sized business (SMB) IT spending from the Analysys Mason SMB Technology Forecaster. Vendors can use this report to assess changes to SMB IT demand and to inform their marketing campaigns and other strategic initiatives.
We forecast that SMB IT spending growth will peak at 8% in 2021 before returning to pre-COVID-19 levels in 2022. The COVID-19 pandemic has highlighted the need for SMBs to invest in IT services (to enable remote working, for example) and if necessary, to divert budgets (such as those for travel) to do so. SMBs are focusing on agility and digital initiatives and as such, are increasing their spending on ‘as-a-service’ solutions, cloud services, collaboration solutions and cyber security, all of which can create opportunities for vendors.
The report includes:
- data showing the quantitative impact of the pandemic on SMB IT spending and growth
- details about IT spending trends by category and business segments
- an overview of the opportunities for vendors.
This report will help you to:
- understand the trends in SMB IT spending trends and the expected future changes
- gain insights into the latest SMB IT spending priorities by solution category
- recognise how IT vendors can assist their SMB customers to thrive in the post-pandemic world.
Operators in the Middle East and North Africa should grow their security portfolios to boost cross-selling
SentinelOne: cyber security
Approaches to providing security services to the mid-market: operator case studies in the Middle East