Differentiating mobile for small and medium-sized enterprises

This presentation discusses how telecoms operators can differentiate their mobile offers for the small and medium-sized enterprise (SME) market. It provides a framework for thinking about differentiation and uses examples to discuss the various strategies that operators can adopt in this space.

Information included in this presentation

• Figures for mobile services spending growth, to give market context
• A discussion about why competition in the SME market is more complex than in other segments
• An outline of the different competitive strategies that can be adopted (for example, price versus differentiation)
• Details about SMEs' priorities, based on our business surveys
• Ideas for how operators can differentiate their offers using services, products, bundling and support
• Examples of how some operators are implementing these strategies