Strategy and planning

Our consulting teams around the globe assist clients on all aspects of strategy development and review, technology portfolio analysis, revenue uplift and market-entry strategies, customer segmentation, competitor profiling and market analysis.

Analysys Mason has an excellent track record advising mobile operators, regulators and governments, financial institutions and private equity funds worldwide, based on our deep telecoms commercial and technical expertise.

We support telecoms, media and technology clients in assessing, valuing, structuring and implementing network-sharing agreements between mobile operators – either as a fall-back alternative to in-market consolidation, to realise cost synergies or as a joint-bid vehicle in next-generation spectrum auctions.

Increasingly we are helping operators move into new frontiers and identifying value in the digital space.

We advise and support clients looking to transform into digital service providers.

More detail on what our sector specialists can assist with:

Commercial expertise

  • Analytics for legacy service margin improvement
  • Fixed Mobile Convergence to capture high value customers
  • Enterprise and IoT strategies to drive future revenue growth
  • MVNO: establishing MVNOs / role for wholesale
  • Traditional and OTT pay TV
  • Live TV and VOD over IP / broadband IP
  • Policy support to governments for high-speed and gigabit broadband deployment

Technical optimisation

  • Network sharing for efficient capital deployment
  • Network migration migrating 2G / 3G users to free up spectrum for faster adoption of 4G.
  • Network metrics / capex prioritisation focused capex deployments based on quantitative metrics.
  • Live TV and VOD over IP / broadband IP
  • Policy support to governments for high-speed and gigabit broadband deployment

New digital frontiers

  • Digital services
  • Data monetisation

Articles More articles

  • Fixed–mobile convergence quarterly metrics 2Q 2019
    By Simon Lumb | 18 October 2019, Data

    Fixed–mobile convergence (FMC) is a growing, if not well-established, trend in many European telecoms markets and is in a nascent stage of development in the Asia–Pacific region. As the importance of fixed–mobile bundling grows, so does the importance of understanding operator performance and country differences. This quarterly metrics dataset provides the number of fixed–mobile accounts, associated SIMs and revenue by operator for 14 countries: 3 in Asia–Pacific, 3 in Central and Eastern Europe and 8 in Western Europe.

  • Spectrum auction tracker 2Q 2019
    By Rupert Wood | 18 October 2019, Data

    Analysys Mason’s 'Spectrum auction tracker' provides granular, accurate details and analysis of concluded auctions and planned auctions of mobile and fixed wireless spectrum, reaching back to 2005.

    Subscription required
  • Fixed–mobile converged bundles pricing tracker 2Q 2019
    By Inigo Barker | 9 August 2019, Tracker

    Analysys Mason's 'Fixed–mobile converged bundles pricing tracker' is a survey of fixed and mobile service pricing. We include fixed–mobile converged (FMC) bundle prices and characteristics (for example, services included, benefits provided) as well as those of equivalent packages bought separately as standalone services.

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  • Multi-play pricing benchmark 2Q 2019
    By Inigo Barker | 1 August 2019, Data

    Analysys Mason's 'Multi-play pricing benchmark' is an international benchmarking survey covering DSL, cable modem and residential FTTB-based multi-play services for consumers in 20 European, 5 Asia–Pacific and 4 Middle Eastern countries. Information is provided on more than 50 major players across these markets. The latest version of the study includes 2Q 2019 data.

    Subscription required
  • Changing investment patterns will force cablecos to open their networks
    By Rupert Wood | 1 August 2019,

    In recent weeks, there have been clear signs that the European cable broadband business model is under pressure. The sector is moving towards using a wholesale model, either as a result of regulation, or, more significantly, as a voluntary measure. This comment shows why this is happening.

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