Strategy and planning

Our consulting teams around the globe assist clients on all aspects of strategy development and review, technology portfolio analysis, revenue uplift and market-entry strategies, customer segmentation, competitor profiling and market analysis.

Analysys Mason has an excellent track record advising mobile operators, regulators and governments, financial institutions and private equity funds worldwide, based on our deep telecoms commercial and technical expertise.

We support telecoms, media and technology clients in assessing, valuing, structuring and implementing network-sharing agreements between mobile operators – either as a fall-back alternative to in-market consolidation, to realise cost synergies or as a joint-bid vehicle in next-generation spectrum auctions.

Increasingly we are helping operators move into new frontiers and identifying value in the digital space.

We advise and support clients looking to transform into digital service providers.

More detail on what our sector specialists can assist with:

Commercial expertise

  • Analytics for legacy service margin improvement
  • Fixed Mobile Convergence to capture high value customers
  • Enterprise and IoT strategies to drive future revenue growth
  • MVNO: establishing MVNOs / role for wholesale
  • Traditional and OTT pay TV
  • Live TV and VOD over IP / broadband IP
  • Policy support to governments for high-speed and gigabit broadband deployment

Technical optimisation

  • Network sharing for efficient capital deployment
  • Network migration migrating 2G / 3G users to free up spectrum for faster adoption of 4G.
  • Network metrics / capex prioritisation focused capex deployments based on quantitative metrics.
  • Live TV and VOD over IP / broadband IP
  • Policy support to governments for high-speed and gigabit broadband deployment

New digital frontiers

  • Digital services
  • Data monetisation

Articles More articles

  • 5G fixed–wireless access: more of a challenge than a complement to fixed broadband
    By Rupert Wood | 18 April 2019, Article

    One or two 5G home services have already been launched, and while none of them looks as if it is going to set the world on fire, fixed operators can be surprisingly blind to the potential challenge that this different model poses. This comment, which accompanies our recent report The market opportunity for 5G fixed wireless, discusses the implications for operator investment profiles.

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  • Fixed–mobile convergence quarterly metrics 4Q 2018
    By Simon Lumb | 18 April 2019, Data

    Fixed–mobile convergence (FMC) is a growing, if not well-established, trend in many European telecoms markets and is in a nascent stage of development in the Asia–Pacific region. As the importance of fixed–mobile bundling grows, so does the importance of understanding operator performance and country differences. This quarterly metrics dataset provides the number of fixed–mobile accounts, associated SIMs and revenue by operator for 14 countries: 3 in Asia–Pacific, 3 in Central and Eastern Europe and 8 in Western Europe.

  • Wireless network data traffic: worldwide trends and forecasts 2019–2024
    By Stephen Wilson | 16 April 2019, Forecast report

    There is much greater scope for further cellular data traffic increases in emerging markets than in developed markets due to the absence of high fixed wireline broadband penetration.

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  • Spectrum auction tracker 4Q 2018
    By Rupert Wood | 16 April 2019, Data

    Analysys Mason’s 'Spectrum auction tracker' provides granular, accurate details and analysis of concluded auctions and planned auctions of mobile and fixed wireless spectrum, reaching back to 2005.

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  • Wastefulness is smart and efficiency is dumb: the 5G contradiction and lessons from fixed networks
    By Rupert Wood | 8 April 2019, Article

    Operators plan to use 5G to monetise smartness at the same time as massively expanding capacity. In doing so, they are ignoring a big lesson from wireline: smart price discrimination rarely works. This comment argues that operators might be wiser to exploit the raw capacity of 5G networks (by aggressively pushing fixed–wireless access, for example) than rely on the illusory promise of price discrimination.

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