The Operational Applications research practice emphasises software and related services that are unique to the telecoms industry. Almost USD100 billion is spent annually on telecoms applications. These applications include traditional BSS and OSS but are increasingly related to virtual networks and orchestration. Cloud and 5G are driving many new requirements, but operational efficiency and agility are also big benefits of investing in telecoms applications.

Practice head Justin van der Lande

Justin van der Lande Research Director

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Operational Applications research programmes

Automated Assurance Customer Engagement Monetisation Platforms Network Automation and Orchestration Service Design and Orchestration Applications Data and Strategies

Latest Applications research

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09 October 2025 Research

Strategy report

Transforming the billing experience with AI
01 October 2025 Research

Market share report

Network automation and orchestration: worldwide market shares 2024
01 October 2025 Research

Article

Hyper-automation can re-energise revenue growth, but only if operators look beyond mere cost reduction

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