Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and strong competition. Our consumer services programmes offer robust consumer data (including forecasts and primary research), case study reports identifying best practice, and active advice on a range of strategic issues. We look at how to maximise opportunities in core consumer services (such as mobile data and video content), as well as on how to formulate strategies for growth in new adjacent services with mass-market appeal, such as cloud gaming and smart home.
Consumer Services research programmes
Consumer survey
Analysys Mason's conumer survey tracks and measures consumers' changing telecoms and media habits, device ownership, connectivity options and future plans
Latest Consumer Services research
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Selected MNOs are showing their peers how to use eSIM services to compete with digital-only rivals
Survey report
Saudi Arabia: consumer survey
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Tri‑band Wi‑Fi 7, slicing and AI: multi-gigabit access can help operators achieve higher ARPU and greater loyalty