Digital economy

The digital transformation permeates every aspect of economic and social activity, and has dramatically altered the nature of competition worldwide. Practically all businesses will need to become digital economy participants, whether they provide online digital services, digital substitutes for traditional goods and services, or physical goods marketed and sold by digital means.

Operators, vendors and service providers must navigate this dramatic shift in the competitive landscape, where pressures come not only from established players, but also from Internet giants and emerging start-ups.

Analysys Mason provides comprehensive coverage of the digital economy and the changing role of telecoms operators through two distinct research programmes.

Latest from the knowledge centre More articles

  • Operators’ potential approaches to Alphabet’s expansion range from competition to collaboration

    Operators have responded to the competitive pressures posed by Alphabet's activities by either competing, resisting or collaborating. This article discusses the potential strategies that operators can adopt to respond to Alphabet and Google's activities in the areas of digital advertising, smart cities and Rich Communications Services.

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  • Alphabet's strategy: implications for telecoms operators

    Alphabet, Google's parent company, is one of the two most-valuable companies in the world by market capitalisation and plays a dominant role in the global digital economy. This report examines the factors that operators must consider to strengthen their own services in light of Alphabet's market position and future developments.

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  • Connected Consumer Survey 2017: Australia

    This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Australia. It focuses on respondents' usage of mobile services and devices, satisfaction with their services and churn, as well as OTT and digital economy usage trends.

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