Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Marketing telecoms services to households

    The growing integration of fixed and mobile telecoms markets has enabled operators to increasingly base their propositions on targeting the household rather than the individual. This report analyses three potential strategies of household-focused marketing: multi-SIM offers, parental controls and security, and video.

    Read more
  • Fixed–mobile convergence quarterly metrics 1Q 2018

    Fixed–mobile convergence is a growing, if not well-established, trend in many European telecoms markets. As the importance of fixed–mobile bundling grows, so does the importance of understanding operator performance and country differences. This quarterly metrics dataset provides the number of fixed–mobile accounts, associated SIMs and revenue by operator for 11 European countries.

    Read more
  • Fixed–mobile converged bundles pricing tracker 2Q 2018

    Analysys Mason's 'Fixed–mobile converged bundles pricing tracker' is a survey of fixed and mobile service pricing. We include fixed–mobile converged (FMC) bundle prices and characteristics (for example, services included, benefits provided) as well as those of equivalent packages bought separately as standalone services.

    Read more