Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Pay TV in Western Europe: trends and forecasts 2017–2022

    Traditional pay-TV growth will be significantly driven by IP in the next 5 years, but most future growth will now be OTT. This report forecasts the number of pay-TV households, services, spend and ASPU between 2013 and 2022 for 16 individual countries and for the region as a whole.

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  • Telecoms operator growth strategies: case studies and analysis

    Operators are exploring new sources of growth in markets such as video, adtech, consumer and enterprise IoT, analytics, financial services and security. This report assesses the different initiatives and provides case studies for 12 leading operators.

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  • Go-to-market strategies for mobile video: pricing, technology and regulation

    Many mobile operators wish to enable consumers to watch more mobile video over cellular networks. However, they must manage the risk of excessive data usage and associated costs. In addition, consumers may hesitate to consume or exceed their data allowances. In this report, we analyse mobile data pricing and mobile video traffic management and monetisation strategies for operators, and the associated regulatory implications.

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