Comcast held its annual analyst event in Philadelphia in April 2024. This article explores the main themes and why Comcast Business may still be...
Some OTT communications platforms are introducing premium service tiers to generate new revenue. These tiers may prove successful among ultra-loyal...
Consumer brands Free and Sky are targeting the small-business market with low-priced offers. This article assesses their strategies and discusses the...
According to our latest IoT forecast report, the total number of wireless IoT connections worldwide will increase from 2.2 billion at the end of 2021...
Customer relationship management (CRM) is increasingly important to SMBs’ digital transformation and digital marketing strategies....
Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...
In this article, we use results from our consumer survey to investigate how intention to churn varies by operator in countries that have both...
Most operators in the Middle East and Africa (MEA) have launched self-care apps to reduce the cost of sales and customer care operations. However,...
As organisations adopt AI-driven applications and processes, the demand for robust cloud services that can support the related training and inference...
The big tech players are offering an increasing number of subscription services. Connectivity may follow. Explore some of the measures that telecoms...
