Converged operators can address the threat of standalone broadband players by considering five key strategies

This article outlines some of the measures that converged operators can take to halt the progress of standalone fixed broadband...

Operators should explore new ways to present and promote fixed–mobile bundles on their websites

Operators must focus on how to promote the benefits associated with fixed–mobile bundles, as they are replacing straightforward discounts with...

Bundling telecoms and energy services can be a good strategy when market conditions are favourable

Both telecoms and utilities services have increasingly low barriers to entry, which makes it easier for energy companies to enter the broadband...

The model of owning infrastructure to provide both fixed and mobile services can become outdated

The emergence of wholesale-only operators has created new opportunities for operators that want to offer fixed–mobile convergence (FMC)...

Romania’s largest fixed operator, Digi, is using the tactics of a small challenger to increase its share

Incumbent operators in other European countries have been struggling to increase their share of fixed broadband connections because of price...

The decline in mobile revenue has accelerated since the launch of 5G but the situation may be improving

5G was supposed to help operators reinvigorate a declining mobile market, especially through the development of new services. Instead, 5G added...

Consumer trends to watch in 2025: consolidation and new players force operators to adopt new strategies

This article outlines the topics that will affect the consumer services market in 2025. It covers new areas including pricing strategy, approaches to...

Fixed–mobile convergence is becoming increasingly crucial for operators' consumer strategy

The number of operators offering fixed–mobile convergence (FMC) services is growing thanks to fixed–mobile mergers and a greater use of...