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Rethinking your 2021 SMB strategy: COVID-19 survey insights for IT vendors

16 March 2021 | Research

Tom Rebbeck Eileen Zimbler

Survey report | PDF | SME Strategies| Large Enterprise Voice and Data Connectivity| Large Enterprise Emerging Service Opportunities


"SMBs have been divided in their response to COVID-19. Some have been able to adapt, often aggressively adopting new technologies, others have had to focus on cutting costs."

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Analysys Mason surveyed nearly 2000 SMBs in 2021 to understand how they have managed the COVID-19 crisis to date and what their post-pandemic plans are.

The results provide insights into:

  • current SMB operating conditions
  • SMBs' current and planned technology usage and spend
  • the services and support needed by SMBs from vendors.

They will help IT vendors to:

  • identify which types of SMB to target and with which products and services
  • understand SMBs' technology priorities now and once the pandemic eases
  • understand the differences between SMBs' needs in different countries
  • find the growing opportunity for offering managed services.

Overview of the differences between SMBs that have adapted to the pandemic and those that have cut costs

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The survey focuses on SMBs in four high-incoming countries, but the results are likely to be relevant for other high-income and many middle-income markets worldwide. Our conversations with vendors and operators indicate that SMBs are responding in a similar way in many different countries.

Geographical coverage and survey sample

Geographical coverage   Sample
  • Australia
  • Canada
  • UK
  • USA

 

  • Small businesses (1–99 employees): 1204
  • Medium-sized businesses (100–999 employees): 666
  • Vertical sectors:
    • Agriculture, mining, transportation, utilities and construction (AMTUC)
    • manufacturing
    • IT and communications
    • wholesale/retail
    • Finance, insurance and real estate (FIRE)
    • professional business services
    • other services

Free report providing the results of our 2021 SMB COVID-19 survey

Download the survey results

Webinar – SMB IT spending: what vendors need to know about the post-pandemic digital landscape

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