Telecoms operator growth strategies: case studies and analysis (volume VII)
19 August 2025 | Research
Jonathan Daniel | Stephen Day | Jakub Konieczny | James McManus | George Meyerowitz | Erik Ottosson | Stefano Porto Bonacci | Tom Rebbeck | Vania Rolón
Case studies report | PPTX and PDF (44 slides) | Fixed Services| Mobile Services| SME Services| Enterprise Services
"Large investments in AI may actually be a sign that an operator has few other good options."
This report analyses the growth initiatives of 12 telecoms operators worldwide. We assess each operator’s strategy based on four service areas: core consumer, business, media and ‘other’.
The report also explores the implications for strategy teams that are comparing various approaches to increasing revenue.
Questions answered in this report
- In which areas are telecoms operators looking for revenue growth?
- What are the trends in the types of revenue growth initiatives that operators are pursuing?
- What are the drivers behind these initiatives?
Operators included as case studies
- Airtel
- AT&T
- Aussie Broadband
- eir
- KT
- NTT
- Orange (with a focus on consumer services)
- Rogers
- SIMBA
- VEON
- Vodafone Oman
- Waoo
For more case studies, please see volume I, volume II, volume III, volume IV, volume V and volume VI.
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Authors
Jonathan Daniel
Analyst
Stephen Day
Analyst
Jakub Konieczny
Senior Analyst
James McManus
Analyst
George Meyerowitz
Analyst
Erik Ottosson
Analyst
Stefano Porto Bonacci
Principal Analyst
Tom Rebbeck
Partner, expert in TMT consumer and business services
Vania Rolón
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