Tesco to launch own-brand smartphone this year

Ronan de Renesse, lead analyst for Analysys Mason's Mobile Devices and Digital Economy research programmes, discusses retailer Tesco's move into the UK budget smartphone market on Sky News.

Tesco plans to launch its first own-brand smartphone by the end of the year.

The phone will run Google's Android software, and the specification will be comparable to phones such as the Samsung Galaxy S5. The device would also be pre-installed with Tesco services.

The smartphone plans follow the launch of a Tesco's tablet, the Hudl, which has sold half a million units so far. A refreshed version of the Hudl tablet – the Hudl 2 – will be released in September.

During the interview, Ronan talks about how bricks-and-mortar retailers are getting involved in the digital economy and using devices to drive the retail of content.


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