Press releases

Analysys Mason’s Tom Rebbeck provides analyst insights to the Vodafone IoT Barometer 2017/18

Tom Rebbeck, Research Director of Enterprise & IoT provides analyst comment and insight on Vodafone's fifth annual IoT Barometer report.

The Vodafone IoT Barometer 2017/18 paints a fascinating picture of the rapidly maturing IoT market. With responses from 1,278 enterprises and public-sector executives across 8 industries in 13 countries, it charts changing attitudes, business drivers and shows, almost without exception, that those investing more in IoT are seeing the biggest gains.

Key findings from the report include:

  • 29% have adopted an IoT solution in the 2017 edition, compared to 12% in 2013
  • 95% of organisations with IoT solutions are seeing tangible benefits, while 53% are generating a 'significant' return from IoT
  • 36% of companies is Asia-Pacific have adopted IoT, compared to 27% in the Americas and 26% in Europe

Tom comments "the majority of organisations in the Vodafone IoT Barometer 17/18, do not even have early stage solutions yet. At Analysys Mason we believe that IoT will impact most if not all areas of the economy. This suggests that IoT is still at an early stage and there is much more growth to come."

The report is available to download here.

Our blog post commenting on the Barometer is here:

Analysys Mason's IoT research 

Vodafone press release -