Operators’ revenue growth opportunities in application-to-person messaging

Webinar now available on demand. Click 'launch webinar' to access the recording.

Enterprises around the world are turning to messaging to establish a direct communication channel with their customer base because it is affordable, reliable, customisable and easy for consumers to use. The application-to-person (A2P) messaging market is growing in all regions, and will enter a phase of transformation led by three main trends:

  • rich communication services (RCS) supported by Google
  • the active involvement of OTT communication apps such as Facebook's various offerings
  • the use of new business models supported by SaaS by all players in the value chain.

Analysys Mason offers Application-to-person messaging: worldwide trends and forecast 2019–2024 as part of the Future Comms research programme. This report provides a sizing of the A2P messaging market and shows how the three trends listed above will affect the development of the market in the next 5 years.

In this webinar, Stephen Sale (Research Director) and Giulio Sinibaldi (Research Analyst) summarise the findings of the forecast report and include:

  • an introduction to the A2P messaging market and an explanation of why it is important for operators to understand its developmentheadline figures and growth trends for A2P traffic and revenue worldwide
  • an overview of the role of OTT communication apps
  • an analysis of why RCS will become popular in a handful of countries, while remaining marginal in most
  • information about the growing role of fixed fees for businesses that are looking for messaging solutions, not just message volumes.

 The webinar consists of a 30-minute presentation followed by a 10-minute Q&A session.

For more information, don't hesitate to contact us. 

Who should attend

This webinar is of interest and benefit to:

  • strategy and planning executives that are responsible for mobile operators' communication services strategies and application-to-person wholesale services
  • executives in mobile operators' technology and innovations teams that are responsible for developing rich communication services (RCS)
  • marketing executives and vendors of communication services equipment and software because the webinar will help them to understand the needs of their operator customers and size the addressable market for their products.


Stephen Sale, Analysys Mason
Research Director, Consumer Services stephen.sale@analysysmason.com +44 20 7395 9000
Giulio Sinibaldi, Analysys Mason
Senior Analyst, Research giulio.sinibaldi@analysysmason.com +44 20 7395 9000