Study of the data-centre market in five countries to support private fundraising by PDG

Project experience | Transaction support


The problem

  • Princeton Digital Group (PDG), a data-centre platform based in Asia–Pacific with a growing footprint in China, Japan, India, Indonesia and Singapore, was seeking funding from investors to support its expansion plans in these countries through a private placement of its shares
  • Analysys Mason was engaged to perform a study of the data-centre markets in which PDG has a presence, to support its fundraising

The solution

  • For each of the five markets we conducted a review of the country’s data-centre market, including:
    • market readiness – availability of cloud regions, IP transit costs, submarine cable connectivity, broadband adoption and smartphone penetration
    • activity and trends in key customer segments (hyperscale vs. traditional)
    • the state of competition
    • key regulatory developments and issues
  • We then developed a model to forecast the demand for and supply of data-centre capacity in each market, by considering the market dynamics, operator announcements and secondary sources of information 
  • To help the client have a better understanding of its competitors, we profiled key hyperscale data-centre operators in each of the five markets by comparing several factors (including supply, key customers and market reputation)

Figure: Projected hyperscale data-centre demand and supplied capacity

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The result

  • PDG successfully closed a USD500+million equity round, with Mubadala Investment Company as a lead investor (of USD350 million). Existing shareholders Warburg Pincus and Ontario Teachers’ Pension Plan Board also took part in this round of investment
  • More information on the deal can be found here

Analysys Mason conducted a market review of the hyperscale data centre market in five key Asian countries on behalf of an operator preparing an investor document to fundraise for further expansion