NSR performed a detailed analysis of the evolution of the HTS supply landscape in Alaska

Project experience | Research

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The problem

  • The client commissioned NSR to conduct a detailed forecast of the high-throughput satellite (HTS) supply picture in Alaska, in various frequencies and orbits, in order to determine the competitive dynamics, price points and other market impacts of new market entrants
  • The analysis was to include key technical parameters derived from NSR’s database and Satellite Constellations toolkit in order to provide the most up-to-date information that can be refreshed over a given period, as new announcements are made, and satellite operator plans are changed

The solution

  • NSR provided highly granular supply forecasts with base-year information to plot the increase in HTS supply entering the Alaskan market, across non-geostationary Earth orbit (NGEO) and geostationary Earth orbit (GEO) systems
  • NSR presented detailed numbers on the frequency breakdown as it impacts vertical targets, equipment plays and pricing dynamics in:
    • C-band
    • Ku-band
    • Ka-band
  • Finally, NSR interpreted quantitative inputs with qualitative discussions in order to characterise the existing market in Alaska, as well as the evolution of supply and the emerging competitive landscape for the client in the short, medium and long term

Figure: Project scope and methodology


The result

  • NSR produced a detailed client file in MS Excel format, outlining the programmes and systems entering the Alaskan market and providing detailed footprints of capacity that is available and marketable over the 2021–31 timeframe
  • It also provided a report in MS PowerPoint format that included detailed trends and market changes relating to the Alaskan market that will impact the client’s competitive positioning, highlighting the need for it to adjust its future go-to-market strategies in order to address the evolution of supply