A listed global towerco commissioned Analysys Mason to conduct a tower market assessment in ten African countries

The problem

• In the context of the development of its recurring investor relations publications, a listed global towerco approached Analysys Mason to prepare detailed market assessment reports for its ten current markets (Congo, Democratic Republic of the Congo, Gabon, Ghana, Madagascar, Malawi, Oman, Senegal, South Africa and Tanzania), with the purpose of providing a third-party independent market overview to its investors
• We were also requested to provide an independent view on the towerco’s market share in each country

The solution

• For each market, we developed a market overview report, which included macroeconomic overview, regulatory overview, telecoms and tower market overview and forecasts, and geographical analysis of the towerco’s portfolio
• We forecast the market share of the towerco’s potential tenancies and co-locations for 2021–26 based on key developments in the mobile telecoms and tower markets in the ten countries
• We conducted a bottom-up five-year forecast of potential tenancies required in the markets based on a detailed mobile and tower market analysis
  • for the mobile market analysis, we developed a forecast of SIMs and data usage by technology based on regression and benchmarking analysis
  • for the tower market analysis, we developed a forecast of points of service and tenancy requirements based on key demand- and supply-side drivers, and regulatory developments
• We also conducted a proximity analysis of the towerco’s portfolio to understand the potential co-location demand for the towerco

Figure: Illustrative output

The result

• The towerco published the tower market assessment reports and used them to communicate market developments and opportunities in key markets with its investors