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The 2013 questionnaire consists of 137 questions covering consumers’ changing telecoms and media habits, their device ownership, connectivity options and their future plans.
The Connected Consumer Survey is a multi-year study that tracks and measures consumers' changing telecoms and media habits, their device ownership, connectivity options and their future plans. This report presents some of the 'headline' data from our Connected Consumer Survey, conducted in October 2012 across the USA, France, Germany, Spain, Poland and the UK.
This report provides:
The survey group consisted of 6610 individuals aged 18 years and over, and was representative of the demographic characteristics of Internet users in each country, which closely matches the national demographic characteristics of France, Germany, the UK and the USA. Respondents were selected until nationally representative quotas for gender, age range and employment status (as well as geographical region in the case of the USA) were reached. Respondents were then asked to complete a 20-minute questionnaire, Analysys Mason's Connected Consumer Survey. Questions took the form of yes/no, multiple choice, text and numerical input cells.
Data is provided for the following individual countries.
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